Asians love Facebook
So eMarketer published this report from The Neilson Company about who spends the most time on Facebook in the U.S. Asians won by a mile.
I think there are probably a lot of things that factor into this. But as an Asian, I think one of the major reasons is to connect with our ethnic community. Unless you live in a big city in the U.S., you have limited access to family and cultural outlets.
Facebook allows me to put my unique subculture at my fingertips, allowing me easier access to connections, relationships, and discussions that are important within this subculture.
I bet a study would show that more Asians meet their significant other online. Also, more Asians go to Cultural conventions and events, and afterward, use Facebook and other social media sites to keep track of these contacts.
So it could be deduced that the social graph of an Asian Facebook user is more impactful and influential.
