Facebook Pop Up Shops
Things I like: being able to engage your social media fans without the typical deals, promotions, and giveaways.
For example, this show and tell from Fluid, an interactive marketing agency. They launched a fan-only pop up shop on facebook for their client Rachel Roy.The objective was promotion her new line with Estelle, the parameters were a 5 day facebook only event where fans could have an unique shopping experience. They even had a facebook fan only product for sale! According to FashionablyMarketing.Me, ” The destination site piece sold out within the first 12 hours; all the items sold out completely before the 5 days were up.”
Check out the live shop for Nine West! Actually using the application, it’s not the social experience I expected. Outside of being able to “Like” the social look book images and see what’s most liked, it really doesn’t incorporate much of my social graph.
The magic behind this unique shopping experience is Fluid Social. The question remains, is your online store ready to let go of the 4 walls of your safe branded space to let customers shop on social media platforms?
