Get Face Time with Your Facebook Friends/Fans
During the Facebook Success Summit, speaker Jay Baer discussed how to be seen in Facebook’s “Top News” newsfeed. He elaborated that newsfeed standing is determined by the Edge Rank, an algorithm that reflects three components:
- Affinity Score: The amount you have historically engaged with content by a person/page increases your affinity to the content creator.
- Timing: The more recent the post, the higher it ranks.
- Weight: As posts are commented on, liked and shared by other Facebook users and their networks, their overall weight increases.
SmartBlog covered the seminar and added that “only 35% of Facebook users log in during the workday.” This is often due to company internet restrictions.
Using the Edge Rank, there are some clear goals for Facebook success (related to organic traffic).
- Bring repeat viewers and participants to your fanpage. The more they interact with you, the more they will see your posts. That means, when people interact with you, make sure to interact with them. They’ll get a notification and love you a little extra. :)
- I wouldn’t encourage posting more frequently. Frequent posts may be cool on Twitter, but look like Spam on Facebook. Instead, I would encourage posting when other companies/orgs are not. Often businesses post during the day, that means you should throw in some evening posts. Taking into consideration that most users are not logging in during work, it is a win win situation.
- Make your content GOOD! Find the formula that gets the highest interactions from your fans. I’ve seen that simple updates and interesting topics that focus on the individual (not the brand), yield the best results.
Who are your favorite brands on Facebook?
