Do You Like Me?: Check the Box for Yes
A recent eMarketer post stated, “ExactTarget’s “Subscribers, Fans and Followers” report found Facebook users who “like” brands are even more likely to place importance on showing off their brand choices to friends than brand followers on Twitter or subscribers to opt-in marketing emails.”
For a fashion company that should emphasize protecting your brand on your Facebook page and/or social networking site. Customers identify with brands when they are aspirational or a reflection of how they see themselves. To support this, the ideal Facebook page should let the customer immerse themselves in your brand, similar to the website experience.
Nowadays, liking a company happens on the company website and not the fanpage, thanks to the Facebook likebox. This is an ideal situation, because the customer is totally immersed in the brand and probably at the height of identifying with it! The difficultly it taking the step to implement the like box on the website, where we would take up real-estate and make the facebook affiliation prominent.
