December 2009
6 posts
Trendspotting's 140 Character Predictions
http://www.slideshare.net/TrendsSpotting/2010-social-media-influencers-trend-predictions-in-140-characters
Marta Kagan mentioned “real time reviews” scaring the pants of many brands. I think if you are building your brand from the product up, there is nothing to be afraid of. It would be exciting to actually put the reviews right next to the product itself. So you can not only share...
Social Media Expert vs. Social Media Scientist
What’s a difference between an expert and a scientist? There is a big hub bub in the business community about social media consultants and practitioners referring to themselves as experts, without having a portfolio of measurable results. Some of the biggest authors in the field are being questioned about their so-called expertise. A recent article in BusinessWeek stated:
The debates...
It's Easier to Build Communities Online When...
Now you are going to expect me to back up that bold statement.
I firmly believe that it’s easier to build online communities when you are a local business or have a local presence.
Although there are forums and blogs that have a following of people joined together by common interest, I firmly believe that at some point that relationship will grow stagnant if there is not offline...
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Must Every Road Lead Back to Facebook?
As much as I love the community that Facebook provides, I secretly wish that someone would give them some serious competition.
Over the last three months, Facebook has created so many limitations for developers and businesses on Facebook that I am starting to feel under the rule of a Social Media tyrant.
Most recently, they disabled the hyperlinking function in their photo images. Now, if you...
Best Buy Cares More About Press Than Community
Mashables highlighted Best Buy’s fanpage as an example of black friday social media at it’s best.
I’ll be honest, I was impressed by their creative ways of letting the customers know they were hear to help them choose gifts. Everything from Secret Santa to Twelpforce Carolers who are available via chat to help at any time.
Sadly, I believe Best Buy’s efforts were more for...