January 2011
1 post
NYE Question
What is your New Years resolution?
November 2010
2 posts
How Marketers Are Utilizing Social Media in 2010
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When are your friends & family shopping for the...
If you are a woman between the ages of 18 and 34, then the bulk of your holiday shopping starts at Thanksgiving. Though the time leading up to Thanksgiving will influence them in their buying decisions!
October 2010
3 posts
2 tags
Plugging into Facebook's Social Plugin
There was a full article in WSJ plugging the social plugin that Facebook has been pitching to businesses and website owners. The sales pitch:
For e-commerce sites, adding a “Like” button lets shoppers quickly share a product or deal with their Facebook connections, potentially encouraging them to buy the product themselves. Read more:...
2 tags
Get Face Time with Your Facebook Friends/Fans
During the Facebook Success Summit, speaker Jay Baer discussed how to be seen in Facebook’s “Top News” newsfeed. He elaborated that newsfeed standing is determined by the Edge Rank, an algorithm that reflects three components:
Affinity Score: The amount you have historically engaged with content by a person/page increases your affinity to the content creator.
Timing: The more recent the...
September 2010
1 post
Do You Like Me?: Check the Box for Yes
A recent eMarketer post stated, “ExactTarget’s “Subscribers, Fans and Followers” report found Facebook users who “like” brands are even more likely to place importance on showing off their brand choices to friends than brand followers on Twitter or subscribers to opt-in marketing emails.”
For a fashion company that should emphasize protecting your brand on your Facebook page and/or...
August 2010
2 posts
Light as a feather, stiff as a styleboard
Trust in the Social World
Recently there has been a lot of buzz about “social graphs”, which measures who influences you the most online. Facebook launched the “Like” button with the research that Facebook friends rank pretty high on the social graph. This interesting study from Invoke Solutions (via eMarketer) left us with the following key points:
Individuals: Most ...
Women Account for Bulk of Online Buying
According to comScore’s “Women on the Web” white paper, women account for just less than half of US internet users but make up a disproportionately large share of online buyers, at nearly 58%.
Their share of transactions is even higher, with more than 61.2% of online purchases made by women. They also spent more than men, accounting for 58.2% of the total, suggesting men tend to make fewer...
July 2010
4 posts
“Research shows that people are more apt to click on a news article they agree...”
– Pawan Deshpande
“People don’t buy what you do, they buy why you do it…The goal is not...”
– Simon Sinek
Asians love Facebook
So eMarketer published this report from The Neilson Company about who spends the most time on Facebook in the U.S. Asians won by a mile.
I think there are probably a lot of things that factor into this. But as an Asian, I think one of the major reasons is to connect with our ethnic community. Unless you live in a big city in the U.S., you have limited access to family and cultural outlets.
...
How are women using Facebook?
Some fun facts from a new study released earlier today by Oxygen Media and Lightspeed Research (via Mashables).
The study sampled the habits of 1,605 adults using social media between May and June of this year in an attempt to break down their social media habits. While some of the results are in line with previous studies we’ve read, others simply shocked us (e.g. 42% of young women think ...
June 2010
5 posts
Grammar Rules for Twitter
As communication shrinks down to 140 characters the quality of writing associated with it is also degrading! Even though we live in a world where you are expected to understand “omg wat r u wearing thats soooo ly”, the truth is most people would prefer the English language we were taught in grade school.
I’m pretty lucky to have a Micromedia editor, by the name of Natalie B.,...
Yammer Etiquette
I’ve been utilizing yammer for the last couple of years in the workplace. It is a great tool for real time communication within medium size to large companies. In the process of training recruits on how to use Yammer, I found no resources to that quickly and easily share “Yammer etiquette”. Just some common sense information on how to not be the annoying person in the company....
Tweet O'Clock →
The tagline is “find out when it’s best to tweet someone”. Do you find this accurate?
What do Social Media Experts need to know?
In a recent article, Brian Solis address the ongoing controversy of what makes a “social media expert”.
The truth is that experts, whether it’s social media or any field for that matter, are inspired by possibilities, but proven through experience and the ongoing quest to transform theory into practice. The more seasoned experts will also have figured out how to establish ...
“Friends and industry peers you know. Celebrities you watch. Businesses you...”
– Twitter’s Elevator Pitch (Found on homepage). I find how people sum themselves up in a couple sentences very interesting!
May 2010
4 posts
Social Media Fashion Sites to Watch?
In a recent goshtv.net interview, social media professionals in the fashion industry were asked, “who is doing social media well?” One of my favorite social media bloggers Macala Wright Lee of FashionablyMarketing.Me was kind enough to mention ModCloth!
Here are my profiles of the 7 other organizations that were mentioned by the experts in the field. I am always looking for peers in...
Facebook Pop Up Shops
Things I like: being able to engage your social media fans without the typical deals, promotions, and giveaways.
For example, this show and tell from Fluid, an interactive marketing agency. They launched a fan-only pop up shop on facebook for their client Rachel Roy.The objective was promotion her new line with Estelle, the parameters were a 5 day facebook only event where fans could have an...
Flavors.me: a simple splash page for your online...
Lifehacker did a reader poll for “favorite personal landing page”, Flavors.me took home 63% of the votes.
Not making the list was magntize.com, which offers a similar service to card.ly.
Splash page 1:
Splash page 2:
Which its sleek clean design, it’s very hard not to fall in love with flavors.me aesthetically. Though technical critics which it had more backend control....
Twitter Events: Twitter's last hope for community?
I think ReadWriteWeb said it best, Twitter is becoming more of a broadcasting tool than a social network. It was never more evident to me than when I was at the 140 Character Conference this past June in NY.
Probably one of the biggest Twitter events of the year, I was expecting to see the event hashtag #140conf overflowing with authentic conversation. Rather what I found was a legion of tweeps...
April 2010
6 posts
“This is much more than collecting followers, fans or clickthroughs. It’s now the...”
– Brian Solis, On Social Media for Business
Monster Holds a Job Sweepstakes
Ok, so maybe they don’t call it a sweepstakes, but the layout is very reminiscent of a contest. Submit your resume for a chance to blog for Alicia Keys!
Along with getting the job, the Head Blogger for Alicia Keys’s www.IAAS.com will be announced on National television the week of June 21st.
What do you think about this?
Full Listing:...
What the haul?
Ever since the internet open sourced media the world of celebrity has been exploding and diluting. Millions of faces have popped up on videos, blogs, twitter, and Facebook to entertain, “educate”, and inspire us. From cute kids to tech savvy blonds, the spectrum of micro-celebrities infiltrates every industry and walk of life.
I thought I had seen everything, but until today I...
Oh Threadless - Size me up
I love threadless, I really do. But today they ran a impromptu Twitter contest where followers had to tweet their shirt size at threadless to be entered to win.
It is pretty clear from their branding that women aren’t their target market, but I do feel they are missing a sensitivity chip with this contest.
Size S/M women might be comfortable tweeting their size, but how about L, XL or...
Social Media Revolution: Thoughts on the video
Check out the Social Media Revolution video below. It is one of my favorites, and truly shows the rapid way in which Social Media is changing marketing.
There are two quotes from the video that really inspired me.
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second.
Social Media articles always tell you to...
“The first 100 years of our country’s history were about who could build...”
– Seth Godin, Unleashing the Idea Virus
March 2010
7 posts
Influencers and Mavens
To me they are one in the same. Recent eMarketer article:
According to “The Influencer: A Consumer Voice with Legs,” a white paper from ICOM, a division of Epsilon Targeting, this key group of customers is most identifiable not by demographics but by behavior.
If you’ve ever read “Tipping Point”, the author, Malcolm Gladwell, describes people as to belonging in certain...
How to be a Twitter Rockstar
These are 5 rules for anyone trying to be a voice on twitter for their brand/business/industry.
1.) Pick an interest/expertise and reference it in bio
People group twitter lists by celeb, industry, relationship to, career etc
2.) Post atleast 5-8 times a day
Twitter has a memory of 5 minutes - 20 minutes
3.) Follow the right people
Search topics you are interested in and start talking...
How to Increase Your Fans & Followers
Recent findings from Chadwick Martin Bailey and iModerate show that social friends and followers feel more inclined to purchase from the brands they are fans of. So how do you increase your fan/follower numbers?
Facebook (stats from study)
Primary Reason that US Internet Users are Fans of a Brand on Facebook
To receive discounts and promotions (25%)
Just because they are a customer and enjoy...
Article Round Up - SM
I am super backed up on articles, so the list is a bit long. But all of these articles offered something of interest!
Marketing to the Millennials
Basically saying that 18-28 year olds are tech savvy, entitled, and want to be entertainment and informed. If you are not doing these two things, you become background noise.
5 New Studies Show Facebook a Marketing Powerhouse One Café Chain’s...
Article Round Up - SM
Google Voice To Finally Launch!
I’m really interested in trying out this service! Be able to consolidate my work and personal phone number in one space is a beautiful thing. :)
Get Satisfaction Turns To Facebook To Socialize Customer Support
Though I think many fans will still post on the wall, this is Discussion X 100 X Awesome!
Radian6 Launches Powerful Social Media Engagement and...
Article Round Up - SM
Skimlinks Launches Discovery Tool For Publishers To Find Affiliate Programs
This is pretty cool, when you list products on your website and provide a link. You could get paid for it!
Everything You Need to Know About LinkedIn
A nice write up for beginners!
Planning A Tweetup
Cute and true!
Data Shows that Facebook is Better for Video Marketing Than Twitter
This makes common sense, is has to...
February 2010
4 posts
Article Round Up - SM
Google Search to Show Content from Facebook Pages in Real-Time
Time to think about SEO on your Social Media outlets, too!
Time Spent on Social Networks up 82% Around the World
You actually don’t need to read the article. The title says it all. :)
Are you a Social Media Snake Oil Salesman or are you a Scientist?
This is a very delayed reaction to the BW article that came out in December,...
Article Round Up - SM
Using Social Media to Predict Fashion Trends (Guessing is so 2009!)
This is interesting, because there is definitely a movement in the fashion world to end the concept of “the trend”. Yet the pre-established top down structure works for people who don’t have time to think about fashion. Now the people supporting them have user friendly Stylesignal.
How to Find Influencers on...
Article Round Up - SM
13 Ways to Move Your Facebook Fans to Action
I can proudly say I already follow these common sense ideas. But it’s nice to know that the major bloggers agree. :) I did like the reminder about @tagging and post quality.
Facebook Dominates Social Content-Sharing
Tumblr Finally Rolls Out Comments. Sort Of. Trolls Not Welcome.
Relevant. :)
eMarketing had a string of interesting articles:
...
Article Round Up - SM
Top 5 Ways to Market Your Business With LinkedIn
Learned about a few new features, like Linked In Answers, that I didn’t know about. It’s so easy to get lost in Linked In Answers…so interesting! :)
MySpace’s Hail Mary Strategy: “Discovery”
“Discover and be Discovered” is Myspace’s new slogan. If you’ve been wondering about their future, here is a taste...
January 2010
2 posts
Forrester’s “The New Social Technographics” report
I also enjoyed this one from Business Week!
Social Media Gender Wars
Women in social media have been very vocal about the fact that the rising stars in social media are predominantly white males. This obviously is just not a trend within social media, white men are the leaders in television, government, food…and even fashion. The reason it’s worth discussing in regards to social media, is because it’s a new field growing in our time. It’s...
December 2009
6 posts
Trendspotting's 140 Character Predictions
http://www.slideshare.net/TrendsSpotting/2010-social-media-influencers-trend-predictions-in-140-characters
Marta Kagan mentioned “real time reviews” scaring the pants of many brands. I think if you are building your brand from the product up, there is nothing to be afraid of. It would be exciting to actually put the reviews right next to the product itself. So you can not only share...
Social Media Expert vs. Social Media Scientist
What’s a difference between an expert and a scientist? There is a big hub bub in the business community about social media consultants and practitioners referring to themselves as experts, without having a portfolio of measurable results. Some of the biggest authors in the field are being questioned about their so-called expertise. A recent article in BusinessWeek stated:
The debates...
It's Easier to Build Communities Online When...
Now you are going to expect me to back up that bold statement.
I firmly believe that it’s easier to build online communities when you are a local business or have a local presence.
Although there are forums and blogs that have a following of people joined together by common interest, I firmly believe that at some point that relationship will grow stagnant if there is not offline...
1 tag
Must Every Road Lead Back to Facebook?
As much as I love the community that Facebook provides, I secretly wish that someone would give them some serious competition.
Over the last three months, Facebook has created so many limitations for developers and businesses on Facebook that I am starting to feel under the rule of a Social Media tyrant.
Most recently, they disabled the hyperlinking function in their photo images. Now, if you...
Best Buy Cares More About Press Than Community
Mashables highlighted Best Buy’s fanpage as an example of black friday social media at it’s best.
I’ll be honest, I was impressed by their creative ways of letting the customers know they were hear to help them choose gifts. Everything from Secret Santa to Twelpforce Carolers who are available via chat to help at any time.
Sadly, I believe Best Buy’s efforts were more for...
November 2009
11 posts
Twitter is just low commitment public email
The more I saturate myself in Twitter, the more I feel like Twitter is just low commitment email. 1.) We tweet at Celebrities praying for a response or some recognition 2.) We tweet at Companies demanding some customer service 3.) We tweet at friends when email is just too much work and really want the voyeurs to know our business 4.) Companies tweet their press, updates, promotions the same they...
Twicco: Twitter's Little Sister with the Shopping...
Playful and Pink, Twicco is the Japanese subsidiary of Twitter. Though very similar to its parent website, Twicco has been used as a monetization playground for Twitter. For example, there are ads in the feed, and more recently, Twitter has announced that they will be experimenting with paid premium accounts. One of the benefits will be access to restricted super accounts.
The Japanese audience...
“The Social Web is powered not by self-promotion, but by the value of the...”
– Brian Solis, Principal of FutureWorks